We were tasked with refreshing Grey Poupon’s brand to make it more appealing to millennials. This was to be accomplished by alluding to the company’s French roots.The refresh needed to be radical and unorthodox—an ode to the Avant-Garde.  And A…
 
 

We were tasked with rebranding Grey Poupon for affluent millennials…Bon appétit!

***2021 D&AD New Blood Graphite Pencil Winner***

Pitch Video

 

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In-Store

 
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“Brand Book”

CW: Nick Beussink

Co-AD: Michael Simon

Photographer: Shelby Singletary

Videographer: Ronnie Mateu